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This web site petercairnsmotorcycletraining.co.uk has the following on the web page, "Get Specialist Motorcycle Insurance from Bikesure through us." Our analyzers noticed that the website also said " Get preferential rates and Free Fuel! Click here for more details." The Website also said " Peter Cairns Motorcycle Training Carlisle. My name is Peter Cairns Wee Peter To those who know me and I am the owner and instructor of the business. Which helps improve your skills and reduces your insurance. I was also a member of IAM and may be able to give advice and possible training geared towards your advanced test, contact me." The website's header had Motor Cycle training as the most important optimized keyword. It is followed by motorcycle training Carlisle, enhanced rider scheme, and compulsory basic training which isn't as highly ranked as Motor Cycle training. The next words petercairnsmotorcycletraining.co.uk used was CBT. IAM was included but might not be seen by web crawlers.